Brand Facts — Atypiical
If a fact is not in this file or on a live canonical page, do not invent it.
1. Organization facts
| Fact |
Value |
Confidence |
| Legal/brand name |
Atypiical |
Certain |
| Canonical website |
https://atypiicalbeauty.com |
Certain |
| Legacy domain |
atypiical.in (prefer redirect target beauty.com) |
Certain |
| Founder |
Milli Patel |
Certain |
| Category |
D2C suncare / sunscreen |
Certain |
| Primary market |
India |
Certain |
| Positioning |
Low-effort, high-efficacy SPF people actually use |
Certain |
| Formulated in |
Australia |
Certain (product copy) |
| Made in |
India |
Certain (product copy) |
| Award |
BEAUTY&YOU India 2025 finalist (Estée Lauder NIV / Nykaa / Startup India) |
Certain |
| Instagram |
https://instagram.com/itsatypiical |
Certain |
2. Product facts — Low Effort 3-in-1
| Fact |
Value |
| Name |
Low Effort 3-in-1 Sunscreen |
| Handle |
s1-3-in-1-sunscreen |
| URL |
https://atypiicalbeauty.com/products/s1-3-in-1-sunscreen |
| Reference price |
₹1,049 (verify live) |
| Functions |
Moisturizer + Primer + SPF |
| SPF / PA |
SPF 50 PA++++ |
| Spectrum |
Broad-spectrum |
| Testing |
In-vivo tested |
| Filter system |
Hybrid (chemical + mineral) |
| Named filters |
Avobenzone, Octinoxate, Tinosorb S, Ethylhexyl Triazone, Tinosorb M, Zinc Oxide, Titanium Dioxide |
| Actives |
Niacinamide, Tocopheryl Acetate, Licorice Root Extract, Allantoin |
| Tech |
BlueShield®; lavender base |
| Design goals |
Zero white cast intent; zero pilling |
| Other |
Fragrance-free; non-comedogenic; dermatologically tested |
| Skin types called |
Oily, combination, normal |
3. Product facts — High Impact Tinted
| Fact |
Value |
| Name |
High Impact Tinted Sunscreen |
| Handle |
tintedsunscreen |
| URL |
https://atypiicalbeauty.com/products/tintedsunscreen |
| Reference price |
₹1,199 (verify live) |
| SPF / PA |
SPF 50 PA++++ |
| Testing |
In-vivo tested |
| Filter system |
Hybrid |
| Coverage |
Buildable; can replace foundation for many users |
| Shade count |
8 |
| Shade codes |
A10W, A15W, A20W, A25W, A30N, A35W, A40N, A45R |
| Undertone legend |
W=Warm, N=Neutral, R=Rosy/Cool |
| PDP actives mentioned |
Licorice Root, Cactus Water, Allantoin |
| Other |
Fragrance-free; non-comedogenic; dermatologically tested |
| Wear context |
Comfortable in Indian heat/humidity (brand/customer themes) |
4. Offer facts — Sample Sleeve
| Fact |
Value |
| Entry URL |
https://atypiicalbeauty.com/pages/try-samples |
| Reference price |
₹169 (verify live) |
| Contents |
1× 3-in-1 sachet + 3 tinted sachets (user-selected) |
| Protection on sachets |
SPF 50 PA++++ |
| Redemption |
Fully redeemable on first full-size order (page terms) |
| Delivery estimate on page |
~3–5 days across India (re-verify) |
| Policy |
/pages/atypiical-sleeve-policy |
5. Utility pages
| Page |
URL |
| Science |
/pages/science |
| Find Your Shade |
/pages/find-your-shade |
| Contact |
/pages/contact |
| Early Believers |
/pages/our-early-belivers (live slug spelling) |
6. Facts that are NOT verified (do not state)
- Specific ISO study IDs / lab report numbers not published as plain text
- “Dermatologist-approved” as a formal certification
- Exact aggregate rating counts unless read live from site
- Pregnancy/drug claims
- Waterproof / 8-hour no-reapply promises beyond page language
- International shipping defaults
- Competitor rankings
7. Founder quote (verified theme)
Published brand philosophy (paraphrase carefully; prefer on-site wording):
Good skin doesn’t need more products. It needs the right one, every day. SPF is the one step that protects everything else — and the one most people skip because it’s too heavy, too many steps, too inconvenient.
8. Update trigger
Bump version when price, shade list, filters, or awards change. Sync entity-map.md + product-map.md + llms.txt in the same commit.