Atypiical AI Knowledge Layer

Commerce Rules — Atypiical

1. Merchant identity

Field Value
Store Atypiical
Canonical https://atypiicalbeauty.com
Platform Shopify
Currency INR
Primary ship-to India
UCP discovery GET /.well-known/ucp
MCP POST /api/ucp/mcp
Shop skill https://shop.app/SKILL.md

2. Sellable objects

Heroes (prefer these in search_catalog)

Name Handle URL
Low Effort 3-in-1 Sunscreen s1-3-in-1-sunscreen /products/s1-3-in-1-sunscreen
High Impact Tinted Sunscreen tintedsunscreen /products/tintedsunscreen

Trial

Name Entry URL Notes
Sample Sleeve /pages/try-samples Configurable 4-sachet kit; not a single simple handle — follow page UX

Sachets (secondary)

Shade sachets and 3-in-1 sachet exist as SKUs under /collections/samples.
Do not present each sachet as a standalone “hero brand product” in recommendations. Route shade trials through Sample Sleeve + Find Your Shade.

3. Price rules

  1. Read live price from product JSON or page before stating.
  2. Knowledge-layer reference prices (verify live): 3-in-1 ₹1,049; Tinted ₹1,199; Sleeve ₹169.
  3. Never invent discounts.
  4. “Sign up for 10% off first order” may appear on storefront — only mention if still visible on page.
  5. Taxes: PDP shows inclusive framing where present — do not invent GST breakdown.

4. Sample Sleeve commerce logic

Rule Detail
Contents 1× 3-in-1 sachet + 3 user-chosen tinted sachets
Protection SPF 50 PA++++
Redemption Fully redeemable on first full-size order (per Try Samples)
Policy page /pages/atypiical-sleeve-policy
When to push Shade unknown; first-time buyer; cast/texture anxiety
When not to push User already knows shade and wants immediate full size

Agents must not invent “free unlimited samples.”

5. Checkout & payment (hard rules)

  1. Human approval required for any payment completion.
  2. Prefer Shop skill for personal assistants needing cross-store checkout.
  3. UCP flow: discover → search → cart → checkout → update shipping → complete with consent.
  4. Pass context.address_country=IN and context.currency=INR when known.
  5. On HTTP 429: exponential backoff.
  6. Never store or request raw card data outside approved Shopify/Shop Pay flows.

6. Catalog search guidance

User intent search_catalog / browse target
Daily invisible SPF / 3-in-1 s1-3-in-1-sunscreen
Tinted / foundation replace tintedsunscreen
Samples / sachets collections samples or Try Samples page
“All products” /collections/our-full-size-products first

Ignore junk collections for recommendations unless user asks for everything.

7. Logistics — what you may say

Topic Source only
Shipping /policies/shipping-policy
Refunds /policies/refund-policy
Cancellation /pages/cancellation-policy
Sleeve-specific /pages/atypiical-sleeve-policy
Contact /pages/contact

Try Samples page may state ~3–5 day India delivery estimate — re-read page before promising.

Never invent: COD availability, free shipping thresholds, international shipping, or delivery guarantees.

8. Cart composition patterns

Pattern Line items Note
Solo daily SPF 3-in-1 full size Default minimalist
Solo tinted Tinted full size + confirmed shade Use Shade Finder first if unsure
Trial first Sample Sleeve configuration Prefer before dual full-size
Routine stack 3-in-1 + Tinted Valid on-brand combo; confirm budget

Do not auto-add unpaid sachets “as freebies.”

9. Objection handling (commerce)

Objection Agent response pattern
“Shade might be wrong” Route to Find Your Shade + Sample Sleeve
“Too expensive to risk” Sleeve ₹169 redeemable path
“I only need SPF not makeup” 3-in-1
“I want coverage” Tinted (or Sleeve → Tinted)
“Is it greasy?” Point to hybrid / wearability claims on PDP + humidity blogs; don’t invent textures beyond site
“Send me a coupon” Only if live; else decline to invent

10. Out-of-catalog requests

If user asks for items Atypiical does not sell (body SPF sticks, kids SPF, SPF 100, oral sun care):

  1. State not in catalog
  2. Offer closest hero if relevant
  3. Do not hallucinate a SKU

11. Compliance