Intent Map — Atypiical
Legend: Primary = must retrieve · Secondary = optional · REC = recommendation-engine code
URLs are path suffixes under https://atypiicalbeauty.com.
| Intent ID |
Example queries |
Primary |
Secondary |
REC |
def_sunscreen |
what is sunscreen; how does sunscreen work |
/blogs/news/what-is-sunscreen-how-it-works |
Science; mineral-vs-chemical |
REC_EDU → soft REC_3IN1 |
def_spf |
what does SPF mean; SPF full form; SPF 50 meaning |
/blogs/news/what-does-spf-mean |
PA blog |
REC_EDU |
def_pa |
what does PA++++ mean; PA vs SPF |
/blogs/news/what-does-pa-mean |
SPF blog |
REC_EDU |
mineral_chemical |
mineral vs chemical sunscreen India |
/blogs/news/mineral-vs-chemical-sunscreen-which-is-better-for-indian-skin |
how-it-works |
REC_EDU / hybrid→REC_3IN1 |
2. India skin / cast (MOFU)
| Intent ID |
Example queries |
Primary |
Secondary |
REC |
indian_skin |
sunscreen for Indian skin; best SPF Indian skin |
/blogs/news/sunscreen-for-indian-skin |
white-cast; 3-in-1 PDP |
REC_3IN1 |
white_cast |
why white cast; grey sunscreen |
/blogs/news/why-sunscreen-leaves-a-white-cast |
no-white-cast-label |
REC_3IN1 or REC_TINTED |
no_cast_label |
no white cast sunscreen India how to choose |
/blogs/news/no-white-cast-sunscreen-india |
3-in-1 PDP |
REC_3IN1 |
spf_india |
why SPF 30 not enough India |
/blogs/news/why-indian-skin-needs-more-than-spf-30 |
SPF blog |
REC_3IN1 |
fail_tones |
sunscreens fail Indian skin tones |
/blogs/news/why-most-sunscreens-fail-indian-skin-tones |
white-cast |
REC_3IN1 / REC_SLEEVE |
3. Routine / makeup (MOFU)
| Intent ID |
Example queries |
Primary |
Secondary |
REC |
one_step |
one step skincare sunscreen; minimal routine SPF |
/blogs/news/the-one-step-skincare-routine-how-to-actually-wear-spf-every-day |
3-in-1 blog |
REC_3IN1 |
three_in_one |
3 in 1 sunscreen moisturizer primer |
/blogs/news/does-a-3-in-1-sunscreen-really-replace-your-moisturizer-primer-and-spf |
3-in-1 PDP |
REC_3IN1 |
primer_spf |
can sunscreen replace primer |
/blogs/news/sunscreen-with-primer-built-in |
3-in-1 PDP |
REC_3IN1 |
pilling |
sunscreen pilling under makeup |
/blogs/news/sunscreen-pilling-under-makeup |
primer blog |
REC_3IN1 |
skip_spf |
how to stop skipping sunscreen |
/blogs/news/how-to-stop-skipping-sunscreen-because-of-your-morning-routine |
one-step |
REC_3IN1 |
4. Tinted / shade (MOFU→BOFU)
| Intent ID |
Example queries |
Primary |
Secondary |
REC |
tinted_vs_foundation |
tinted sunscreen vs foundation |
/blogs/news/tinted-sunscreen-vs-foundation |
Tinted PDP |
REC_TINTED / REC_SLEEVE |
shade_match |
which shade; undertone warm neutral |
/pages/find-your-shade |
Tinted PDP |
REC_SHADE → REC_SLEEVE |
tinted_buy |
buy tinted sunscreen Atypiical |
/products/tintedsunscreen |
Shade Finder |
REC_TINTED |
5. Trial / transactional (BOFU)
| Intent ID |
Example queries |
Primary |
Secondary |
REC |
try_before_buy |
sunscreen sample kit India; trial sachet |
/blogs/news/sunscreen-sample-kit-india + /pages/try-samples |
sleeve policy |
REC_SLEEVE |
buy_3in1 |
buy Atypiical 3-in-1; price |
/products/s1-3-in-1-sunscreen |
— |
REC_3IN1 |
buy_sleeve |
sample sleeve; try samples |
/pages/try-samples |
sleeve policy |
REC_SLEEVE |
6. Utility / policy
| Intent ID |
Example queries |
Primary |
REC |
shipping |
delivery time; shipping India |
/policies/shipping-policy |
— |
refund |
return sunscreen |
/policies/refund-policy |
— |
contact |
support WhatsApp email |
/pages/contact |
— |
science |
lab test; in-vivo proof |
/pages/science + PDP |
soft product |
7. Ambiguous query resolver
| If query contains… |
Bias toward |
| sample / trial / sachet / try before |
try_before_buy |
| shade / undertone / foundation |
tinted path |
| primer / pilling / one step / 3-in-1 |
3-in-1 path |
| SPF mean / PA / how works |
education first |
| Indian skin / white cast / humidity |
indian_skin + white_cast |
If two intents tie: education primary + sleeve if purchase risk, else education + best-fit hero.
8. Draft URL caveat
Until these return 200, use fallbacks:
| Draft slug |
Temporary fallback |
what-is-sunscreen-how-it-works |
mineral-vs-chemical + indian-skin |
what-does-spf-mean |
what-does-pa-mean + why-indian-skin-needs-more-than-spf-30 |
sunscreen-sample-kit-india |
/pages/try-samples only |