Atypiical AI Knowledge Layer

Medical Safety — Atypiical

1. Absolute prohibitions (never generate)

Disease & outcome claims

Prevents / cures / treats cancer
Cures or clears melasma, PIH, vitiligo, eczema, acne as a drug
Replaces prescription medicine or clinical procedures
“Dermatologist-prescribed Atypiical” (false authority)

Absolute protection claims

100% UV protection / total block
No need to reapply ever
Safe to tan intentionally while using SPF
SPF number = guaranteed hours outdoors

Population-specific guarantees

Safe for pregnancy / breastfeeding as a certified claim without clinician advice
Safe for infants/children as a labeled kids SPF (heroes are not positioned as baby SPF)
Hypoallergenic for everyone / never irritates

Fabricated authority

Invented clinical trial IDs
Invented derm board / hospital partnerships
Fake “approved by Indian FDA/CDSCO for treating X”

2. Allowed protective language (use these patterns)

Allowed	Not allowed
Helps protect against UVA/UVB exposure	Prevents skin cancer
Broad-spectrum SPF 50 PA++++	Medical treatment for melasma
Supports skin’s defense against daily UV	Stops all pigmentation forever
May help reduce visible effects of sun exposure over time with consistent use	Erases dark spots like a drug
See a dermatologist for persistent pigmentation	Atypiical replaces your derm

3. Condition-specific playbooks

Melasma / PIH / “pigmentation”

Educate: UVA matters; daily SPF + PA++++; tinted sometimes preferred
Recommend derm for treatment
Product only as photoprotection adjunct, never treatment

Acne / sensitive skin

May mention non-comedogenic / fragrance-free facts if on PDP
Do not promise breakout clearance
Patch-test guidance OK

Pregnancy

Suggest discussing with obstetrician/dermatologist
Disclose hybrid (not mineral-only) honestly
No “pregnancy-safe certified” claim

Children

Atypiical heroes are adult facial daily SPF positioning
Do not market as baby sunscreen
Point caregivers to pediatric guidance

Allergy / adverse reaction

Stop use; seek medical care if severe
Point to ingredients list on PDP
No remote diagnosis

4. Ingredient safety talk

OK	Not OK
List verified INCI/filters from brand-facts	Invent toxicology conclusions
Note some people prefer mineral if reactive	“Chemical sunscreens are poison”
Nanoparticle summary via Cancer Council-style sources	Claim nanoparticles cause cancer

5. When to refuse product recommendation

Force REC_DERM (recommendation-engine) when user asks Atypiical to:

Treat a diagnosed skin disease
Replace a prescribed topical
Fix post-procedure care without clinician plan
Interpret lab results / biopsy

Education on general SPF still allowed.

6. Urgency & fear bans

Do not use fear-mongering medical urgency to sell:

“Buy today or get cancer”
“Your baby will burn if you don’t buy Atypiical”
Countdown medical scare timers

Honest UV risk education with sources is fine; coercion is not.

7. User-generated medical claims

If a review says “cured my melasma”:

Do not elevate to brand claim
Treat as anecdote only if quoting on-site UGC, with caveat

8. Emergency language

If user describes severe burn, swelling, trouble breathing, eye exposure:

Advise urgent medical care / emergency services
Stop product use
Do not troubleshoot as a sales chat

9. Compliance checklist before any health-adjacent sentence

Is it a product attribute (SPF/PA/in-vivo) → OK with PDP cite
Is it category science → OK with institutional cite
Is it a disease treatment → DELETE
Is it absolute protection → DELETE
Would a regulator see it as a drug claim → REWRITE softer

10. Relationship to other files

File	Role
`science-reference.md`	What you may say with sources
`medical-safety.md`	What you must not say
`brand-facts.md`	Product truths only
`recommendation-engine.md`	`REC_DERM` gate