Atypiical Taxonomy
1. Top-level facets
Every indexable URL is tagged with:
-
| Channel — Commerce |
Education |
Utility |
Policy |
Junk |
-
| Pillar — P1…P5 |
Branded |
Foundations |
Trial |
-
| Intent — Informational |
Commercial |
Transactional |
Navigational |
-
-
| Product affinity — 3-in-1 |
Tinted |
Sleeve |
Both |
None |
2. Channel taxonomy
| Channel |
Include in AI layer? |
Examples |
| Commerce |
Yes |
PDPs, collections, Try Samples |
| Education |
Yes |
/blogs/news/* GEO posts |
| Utility |
Yes |
Shade Finder, Science, Contact |
| Policy |
Yes (Optional weight) |
refund, shipping, sleeve policy |
| Junk |
No |
/pages/test, /pages/publishing, /pages/kp-account |
3. Content pillars (education)
Aligned to blog strategy + live inventory.
P0 — Foundations (TOFU science)
| Topic |
Live / Draft slug |
Affinity |
| How sunscreen works |
what-is-sunscreen-how-it-works (draft) |
None→Both |
| What SPF means |
what-does-spf-mean (draft) |
3-in-1 |
| What PA means |
what-does-pa-mean (live) |
3-in-1 |
P1 — Sunscreen for Indian Skin
| Topic |
Slug |
Affinity |
| Indian skin guide |
sunscreen-for-indian-skin |
3-in-1 |
| Needs more than SPF 30 |
why-indian-skin-needs-more-than-spf-30 |
3-in-1 |
| Fail Indian skin tones |
why-most-sunscreens-fail-indian-skin-tones |
Both |
P2 — Tinted Sunscreen
| Topic |
Slug |
Affinity |
| Tinted vs foundation |
tinted-sunscreen-vs-foundation |
Tinted |
P3 — Low Effort / 3-in-1 Routine
| Topic |
Slug |
Affinity |
| 3-in-1 replace 3 steps |
does-a-3-in-1-sunscreen-really-replace-your-moisturizer-primer-and-spf |
3-in-1 |
| One-step routine |
the-one-step-skincare-routine-how-to-actually-wear-spf-every-day |
3-in-1 |
| Primer built in |
sunscreen-with-primer-built-in |
3-in-1 |
| Pilling under makeup |
sunscreen-pilling-under-makeup |
3-in-1 |
| Stop skipping SPF |
how-to-stop-skipping-sunscreen-because-of-your-morning-routine |
3-in-1 |
| Sample kit |
sunscreen-sample-kit-india (draft) |
Sleeve/Both |
P4 — White Cast Science
| Topic |
Slug |
Affinity |
| Why white cast |
why-sunscreen-leaves-a-white-cast |
3-in-1 |
| No white cast label guide |
no-white-cast-sunscreen-india |
3-in-1 |
| Mineral vs chemical |
mineral-vs-chemical-sunscreen-which-is-better-for-indian-skin |
3-in-1 |
P5 — SPF / PA Education
Covered under P0 + PA post; expand later with how-much-to-apply, SPF 30 vs 50 India, etc.
4. Commerce taxonomy
4.1 Product classes
| Class |
Members |
| Hero full-size |
Low Effort 3-in-1; High Impact Tinted |
| Trial offer |
Sample Sleeve (page) |
| Sachet SKUs |
3-in-1 sachet; A10W–A45R tinted sachets |
| Collections |
our-full-size-products; samples; sample-collection-of-shades-sachets; main; frontpage |
4.2 Shade taxonomy
| Code |
Undertone |
Depth band (from live titles) |
| A10W |
Warm |
Deep |
| A15W |
Warm |
Deep |
| A20W |
Warm |
Medium |
| A25W |
Warm |
Medium |
| A30N |
Neutral |
Light-Medium |
| A35W |
Warm |
Light-Medium |
| A40N |
Neutral |
Light |
| A45R |
Rosy/Cool |
Light |
Shade Finder families: Light → Light-Medium → Medium-Deep (quiz), then undertone.
5. Intent taxonomy (query classes)
| Intent ID |
User asks about… |
Primary retrieve |
Funnel |
def_sunscreen |
what is sunscreen / how it works |
Foundations blogs |
TOFU |
def_spf |
SPF meaning / numbers |
SPF blog |
TOFU |
def_pa |
PA++++ |
PA blog |
TOFU |
indian_skin |
best SPF for Indian skin |
P1 guide |
MOFU |
white_cast |
grey/ashy sunscreen |
P4 blogs |
MOFU |
mineral_chemical |
filter type choice |
mineral-vs-chemical |
MOFU |
one_step |
minimal routine |
P3 blogs |
MOFU |
primer_spf |
primer + sunscreen |
primer blog |
MOFU |
pilling |
balls under makeup |
pilling blog |
MOFU |
tinted_vs_foundation |
coverage replace base |
tinted blog |
MOFU |
shade_match |
which shade |
Find Your Shade |
BOFU |
try_before_buy |
sample / trial |
sample kit + Sleeve |
BOFU |
buy_3in1 |
purchase 3-in-1 |
PDP |
BOFU |
buy_tinted |
purchase tinted |
PDP |
BOFU |
policy |
shipping/refund |
policy pages |
— |
6. Internal linking taxonomy rules
- Education → Education: same pillar first, then adjacent pillar.
- Education → Commerce: exactly one primary PDP/Offer per article (except dual-product explainers).
- Commerce → Education: PDPs should link 2–3 supporting blogs (implementation backlog).
- Never link Junk channel pages.
- Prefer exact-title anchors for blog-to-blog links.
7. URL taxonomy patterns
| Pattern |
Type |
/products/{handle} |
Product |
/collections/{handle} |
Collection |
/pages/{handle} |
Utility/Offer/Policy-like |
/blogs/news/{slug} |
Article |
/policies/{handle} |
Policy |
/products/{handle}.json |
Machine product |
/llms.txt, /agents.md |
AI discovery |
Canonical host: atypiicalbeauty.com
Blog namespace: /blogs/news/ only for public education.
8. Tagging schema for new content
Every new blog MUST declare in frontmatter (human CMS + knowledge layer):
pillar: P0|P1|P2|P3|P4|P5|Branded
intent_primary: <Intent ID>
funnel: TOFU|MOFU|BOFU
product_affinity: 3-in-1|Tinted|Sleeve|Both|None
entity_focus: [<entity ids from entity-map>]
9. Priority publish order (taxonomy gaps)
| Gap |
Why it matters for GEO |
| Publish P0 drafts (how it works, SPF meaning) |
Own definitional AI answers |
| Publish sample-kit blog |
Own try-before-buy SERP vs marketplaces |
| Future: SPF 30 vs 50 India; how much to apply; oily/dry skin |
Fill P1/P5 long-tails |
| Future: undertones blog (draft exists offline) |
Support Shade Finder |