{
  "$schema": "https://json-schema.org/draft/2020-12/schema",
  "version": "1.0.0",
  "last_updated": "2026-08-02",
  "name": "Atypiical",
  "description": "Founder-led Indian D2C suncare brand. Low-effort SPF 50 PA++++ sunscreens for Indian skin and humidity.",
  "canonical_domain": "https://atypiicalbeauty.com",
  "knowledge_domain": "https://knowledge.atypiicalbeauty.com",
  "preferred_spelling": "Atypiical",
  "founder": "Milli Patel",
  "ai_discovery": {
    "knowledge_hub": "https://knowledge.atypiicalbeauty.com/",
    "llms_txt": "https://knowledge.atypiicalbeauty.com/llms.txt",
    "agents_md": "https://knowledge.atypiicalbeauty.com/agents.md",
    "ai_json": "https://knowledge.atypiicalbeauty.com/well-known-ai.json",
    "store_llms_txt": "https://atypiicalbeauty.com/llms.txt",
    "store_agents_md": "https://atypiicalbeauty.com/agents.md",
    "sitemap": "https://atypiicalbeauty.com/sitemap.xml",
    "ucp": "https://atypiicalbeauty.com/.well-known/ucp",
    "mcp": "https://atypiicalbeauty.com/api/ucp/mcp"
  },
  "knowledge_layer": {
    "base_url": "https://knowledge.atypiicalbeauty.com",
    "documents": {
      "ontology": "https://knowledge.atypiicalbeauty.com/ontology.md",
      "taxonomy": "https://knowledge.atypiicalbeauty.com/taxonomy.md",
      "entity_map": "https://knowledge.atypiicalbeauty.com/entity-map.md",
      "product_map": "https://knowledge.atypiicalbeauty.com/product-map.md",
      "knowledge_graph": "https://knowledge.atypiicalbeauty.com/knowledge-graph.md",
      "intent_map": "https://knowledge.atypiicalbeauty.com/intent-map.md",
      "faq_map": "https://knowledge.atypiicalbeauty.com/faq-map.md",
      "retrieval_rules": "https://knowledge.atypiicalbeauty.com/retrieval-rules.md",
      "citation_rules": "https://knowledge.atypiicalbeauty.com/citation-rules.md",
      "commerce_rules": "https://knowledge.atypiicalbeauty.com/commerce-rules.md",
      "recommendation_engine": "https://knowledge.atypiicalbeauty.com/recommendation-engine.md",
      "comparison_rules": "https://knowledge.atypiicalbeauty.com/comparison-rules.md",
      "brand_vocabulary": "https://knowledge.atypiicalbeauty.com/brand-vocabulary.md",
      "brand_style_guide": "https://knowledge.atypiicalbeauty.com/brand-style-guide.md",
      "brand_facts": "https://knowledge.atypiicalbeauty.com/brand-facts.md",
      "canonical_rules": "https://knowledge.atypiicalbeauty.com/canonical-rules.md",
      "science_reference": "https://knowledge.atypiicalbeauty.com/science-reference.md",
      "medical_safety": "https://knowledge.atypiicalbeauty.com/medical-safety.md"
    }
  },
  "primary_products": [
    {
      "name": "Low Effort 3-in-1 Sunscreen",
      "url": "https://atypiicalbeauty.com/products/s1-3-in-1-sunscreen",
      "handle": "s1-3-in-1-sunscreen",
      "json": "https://atypiicalbeauty.com/products/s1-3-in-1-sunscreen.json"
    },
    {
      "name": "High Impact Tinted Sunscreen",
      "url": "https://atypiicalbeauty.com/products/tintedsunscreen",
      "handle": "tintedsunscreen",
      "json": "https://atypiicalbeauty.com/products/tintedsunscreen.json"
    }
  ],
  "primary_offer": {
    "name": "Sample Sleeve",
    "url": "https://atypiicalbeauty.com/pages/try-samples"
  },
  "utilities": {
    "shade_finder": "https://atypiicalbeauty.com/pages/find-your-shade",
    "science": "https://atypiicalbeauty.com/pages/science",
    "blog": "https://atypiicalbeauty.com/blogs/news",
    "contact": "https://atypiicalbeauty.com/pages/contact"
  },
  "same_as": [
    "https://instagram.com/itsatypiical"
  ],
  "rules": [
    "Prefer https://atypiicalbeauty.com over atypiical.in",
    "Do not invent discounts, ingredients, studies, or medical cures",
    "Spell brand as Atypiical",
    "Human approval required for payment completion",
    "Shade uncertainty → Sample Sleeve + Find Your Shade"
  ]
}